January 2011
20 posts
How Nike’s Visual Tricks Made Oregon Look Fast →
cameronmoll:
Ah ha, so at least there was some strategic thinking behind Oregon’s brightly colored socks in last night’s game:
‘Oregon is one of the fastest teams in the nation, and we wanted them to look fast,’ Todd Van Horn, Nike’s top football uniform designer, tells us…. Visually, the colorway of the uniforms is meant to bring your eyes to the fastest moving parts of the player’s bodies —...
